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Moët Hennesy
Project type
Retail Trends Forecast, Market adaptability assessment, creative strategy, intercultural analysis
Date
2024
Location
Paris, France
As a brand strategist and intercultural analyst consultant for Moët Hennessy, I help manage the development of a cohesive diversification strategy, extending beyond branded products to create comprehensive offerings. This involves conducting research on current mega trends and identifying the four main target audiences, complete with detailed profiles and examples. Additionally, I provide insights into retail trends forecasting and assess market adaptability in the US & Japan , ensuring that strategies align with evolving consumer preferences and market dynamics.
