Lisa Ono
Luxury Brand Consultant | Intercultural Specialist
Serving : Paris | NYC | LA | Tokyo
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Education
I hold a diverse educational background that has equipped me with a comprehensive understanding of various disciplines relevant to my consulting services. These diverse educational experiences have collectively shaped my multidimensional & dynamic approach to consulting, allowing me to offer comprehensive and insightful solutions to my clients across various industries.
2019 - 2020
MBA / MSc Global Luxury Brand Management
Institute de Supérieure du Marketing Luxe - Chair Cartier
Paris, France
2011
Digital Photography
Parsons The New School for Design
Paris, France
2007
Hospitality & Luxury Business Management
Glion Institute of Higher Education
Montreux, Switzerland
2006 - 2011
B.A. International Relations
University of California, Irvine
At Sup de Luxe - certified by the Conferences des Grandes Ecoles, I honed my management skills across the luxury sector, mastering general management principles, commercial policy, financial control, logistics, creative management, and digital marketing.
My training at Parsons, focusing on digital photography, has enriched my creative skills and enabled me to effectively integrate visual storytelling into brand development and marketing strategies.
My studies at Glion Institute equipped me with invaluable knowledge in hospitality and luxury business management, offering insights into customer service excellence and strategic management within the luxury hospitality sector.
My undergraduate degree in International Relations from the University of California, Irvine, provided me with a broad understanding of global cultures, economics, and politics, which has been instrumental in my work as an intercultural specialist and strategist.
Work Experience
Oct. 2022 - Present
Marmeet x LVMH
Paris, France
2023
Coffee N' Clothes Agency
Remote
2021 - 2022
Nifty's (Moonpay)
Remote
2017 - 2019
The Howard Hughes Corporation
NYC, New York
2016 - 2017
The Howard Hughes Corporation
NYC, New York
2015 - 2016
Ceci New York
NYC, New York
2014 - 2015
Gabriel Rey Inc.
NYC, New York
2012 - 2015
Kymberly Marciano Photography
Beverly Hills, CA
Luxury brand consultant specializing in strategic marketing and creative direction for luxury goods, wine / spirit, gastronomy, hospitality & real estate sectors, conducting trend analysis and intercultural research to drive brand growth and development in the U.S. and Japan markets, with clients including Baccarat, Möet & Chandon, Moet Hennesy and Mercier Champagne, Bizen Cosmetcs
Business Developmen Creaive Lead - led brand activation strategy development, facilitated collaboration with creative teams, implemented project management software for workflow optimization, and oversaw talent acquisition for RFP creative production.
Led the implementation of design systems and project management software, overseeing all projects simultaneously to streamline creative production for multi-platform NFT marketing campaigns, including leading initiatives such as email marketing campaigns on Klaviyo driving 70% of revenue, executing the largest NFT Avatar/PFP release, and orchestrating the first-ever NFT giveaway on primetime TV, while also guiding the marketing team's OKR process and achieving exceptional industry benchmarks in open rates and conversion rates.
As General Manager in the CMO Office at The Howard Hughes Corporation, I orchestrated the execution of 360 campaigns and brand experiences, managed a $60M operational marketing budget, spearheaded business strategy and creative operations, and implemented Mavenlink project management software to enhance workflow efficiency, while also overseeing organizational growth and recruitment efforts within the creative studio and field marketing teams across the US - NYC, Hawaii, Las Vegas, Columbia, Texas, New Orleans.
As Studio Operations Manager at The Howard Hughes Corporation, I managed and developed an internal creative studio from the ground up, overseeing a team of 20 designers, managing operational budgets, and fostering a high-performance environment, while leading operations and major projects for a dynamic design studio defining place-making, art direction, and branding strategies for various industries across the US, and implemented user-friendly reporting platforms and project management software to streamline creative processes and foster an innovative culture.
As Magazine, Media, and Social Producer at Ceci New York, I creatively directed and managed the company's digital content magazine and social media presence, achieving a 20K+ growth, producing weekly issues with zero budget, collaborating with a diverse team to enhance brand presence, engage new clients, and foster client loyalty, while strategizing marketing efforts through social media metrics analysis, collaborating with luxury brands for promotional opportunities, conducting interviews with industry leaders, and curating creative direction through brand collaborations.
As Production Manager and Assistant Casting Director at Gabriel Rey Inc., a Creative Agency specializing in Fashion Production & Casting, I elevated daily operations and administrative functions, managing the production team to support the executive producer, casting director, and celebrity fashion photographers, while facilitating seamless communication with esteemed clients, fashion designers, and celebrities, overseeing scheduling, on-set management, and issue resolution to ensure successful collaborations.
As Studio Manager and Producer at Kymberly Marciano Photography, I orchestrated daily studio operations, coordinated project activities, scouted locations, organized castings, acquired permits, and managed post-production processes, and production including shoot styling, talent management, and creative direction, resulting in features in top-tier fashion shows and children's fashion magazines, while producing compelling marketing campaigns, brand books, and catalogs, increasing brand presence, securing exclusive collaborations, and launching a new original print and digital content magazine, resulting in elevated brand awareness and increased client engagement.
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