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Mercier Champagne
Project type
Trends Forecasting, Re-brand & Re-positioning, Modern Retail Assessment, Market Adaptability Assessment
Date
2023-2024
Location
Paris, France
As a brand strategist / intercultural analyst consultant for Mercier, I analyze Champagne's evolving cultural landscape for the US & Japan markets, identifying its community, consumption trends, and preferred engagement channels.
Providing strategies that will foster cultural growth, curating activations and partnerships that authentically showcase Mercier's essence. From establishing "Mercier Ways" to developing handbooks and workshops, I ensure Mercier's relevance in today's world, offering strategic warnings to navigate challenges effectively.
