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Bizen Cosmetics
Project type
Brand Identity Diagnosis, Concept & Strategy for web, social, production of IG Live
Date
2023
Location
Tokyo, Japan
As a brand strategist and intercultural analyst consultant for Bizen Cosmetics, my role involved refining and validating the product lineup to introduce Japanese ingredients to the French market, diagnosing and strategizing social media and website presence, conceptualizing IG Live sessions focused on Japanese Beauty Secrets, and conducting brand identity diagnosis to ensure alignment with market trends and cultural nuances.
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