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Baccarat - Alchemist of Joy
Project type
Luxury Brand Strategy & Interculturality | Target Audience Development | Market Study | Client Experience Assessment (Japan, Europe, USA)
Date
2022
Location
Paris, France
As a brand strategist / intercultural analyst consultant for Baccarat, I analyzed the brand's position within contemporary movements and trends, redefining new elegance and aligning its offerings to resonate with current cultural shifts, identifying and appealing to a new target audience while crafting an actionable plan to translate these insights into strategic initiatives.
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