Chanel
BEAUTY — 2026, PARIS, FRANCE & TOKYO, JAPAN
CHANEL Studio de Création Maquillage sought a cultural and aesthetic reading of contemporary Japanese beauty emotions to inform future creative direction. The objective was to understand how premium and young Japanese consumers redefine beauty through restraint, individuality, ritual, and emotional subtlety, and how color is experienced as tone, atmosphere, and accent rather than overt statement—across fashion, beauty, art, and visual culture.
Services
Cultural and aesthetic trend research (Japan)
Beauty, fashion and visual culture analysis
Color, tonality, and chromatic signal decoding
Emotional and consumer sensibility insight development
Creative inspiration and reference curation
Strategic trend synthesis and presentation
Interventions
Conducted Japan-focused cultural and aesthetic research on beauty sensibility and emotional expression
Observed fashion, beauty, and styling languages, analyzing how makeup and color are worn, layered, softened, or selectively emphasized
Identified recurring chromatic signals, tonal ranges, and color attitudes specific to Japan
Analyzed connections between fashion attitude and beauty expression, beyond seasonal color trends
Monitored emerging brands, aesthetics, and visual identities influencing beauty culture
Integrated insights from art, photography, cinema, and design to contextualize color, texture, light, and materiality
Synthesized findings into a Seasonal Spectrum – Japan Issue to inspire creative thinking within CHANEL’s universe.