サファリドリームズ
生と死、燃えるような日の出、貪欲な夜明け -
世界の起源から一気に生命のサイクルを体験しました。
Services
Brand and cultural strategy
Brand DNA audit
White space mapping
Experience Ideation
Interventions
Champagne category landscape analysis and key takeaways (US and global)
Brand DNA and cultural audit, including heritage, symbols, and storytelling cues
Analysis of current perception vs. opportunity in the prestige space
White space mapping to identify Perrier-Jouët’s singularity
Exploration of underserved luxury moments and cultural rituals
Definition of cultural territories of expression (art, craft, nature)
Audience and lifestyle profiling to inform relevance and desirability
Development of strategic narratives and cultural frameworks
Ideation of signature moments, gifting rituals, and experiential territories
Strategic thought starters for brand engagement and activation.