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サファリドリームズ

生と死、燃えるような日の出、貪欲な夜明け -

世界の起源から一気に生命のサイクルを体験しました。

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Services

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Brand and cultural strategy

Field research

Offer diversification ideation and development

 

 

 

Interventions

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In-market travel notes and field research (US and Japan).

Cultural observation, benchmark and analysis across key international

markets (US and Japan).

Analysis of brand perception and real-life consumption contexts.

Mapping of hospitality, lifestyle, and retail environments. 

Identification of best practices and inconsistencies in brand presentation.

Observation of visual merchandising and placement standards.

Documentation of local cultural codes and consumer behaviors.

Synthesis of findings into strategic observations and conclusions.

Contribution to future lifestyle positioning and offer ideation.

Design by Claire Allanos

Copyright © Lisa Ono 2024

Copyright © Lisa Ono 2024

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