サファリドリームズ
生と死、燃えるような日の出、貪欲な夜明け -
世界の起源から一気に生命のサイクルを体験しました。
Services
Culture development and capability
Building brand and strategic briefing methodology
Team workshop design and facilitation
Interventions
I acted as a cultural bridge between Japanese consumers and lululemon’s global stakeholders—capturing nuance, subtext, and real-world behavior that would not surface through desk research or translated studies alone
Led in-market qualitative research in Paris and Tokyo
Facilitated consumer triads exploring comfort, silhouettes, styling, and daily rituals
Conducted 1:1 ambassador interviews in real-life lounge and active settings
Executed ethnographic market observations across key urban environments
Led fabric feel tests and prototype feedback sessions
Collected post-session in-home wear testing feedback via voice notes and imagery
Synthesized findings into market-specific insights, patterns, and cultural nuances
Identified key unmet needs across fit, fabric, function, and styling
Contributed strategic recommendations to inform global product and lifestyle direction.